This Cookie Policy applies to cookies and similar web-based technologies used on websites operated by VNGGames and its game studios (collectively, “VNGGames”, “us” or “We”). When you access and use any our websites provided by us, you acknowledge that cookies may be used as described in this Policy.
1. What Is a Cookie?
A Cookie is a small text file or identifier stored on your computer, mobile device, or browser when you visit a website. Cookies allow us to provide the security and function to services on our websites as well as enhancing or personalizing the customer experience according to the Purposes provided in Clause 3 below.
Before logging in, Cookies can temporarily store anonymous information about the use and users of a website, for example:
- Websites visited before arriving at websites or applications (referrer);
- Access times, session duration, and frequency of visits;
- Interactions with games, websites, advertisements, or content;
- Device and browser information, approximate IP address, region/language settings.
- technical identifiers (e.g., session IDs, randomly assigned client IDs)
The information stored by Cookies (without logging in) does not, in and of itself, directly identify a specific individual. However, when you log into your account on our website, Cookie information may become linked to your identifiable personal data. In such cases, the collection and processing of that data shall be governed by your consent as provided under the VNGGames Privacy Policy, rather than this Cookie Policy. For further details on how we collect, use, and protect your personal data, please refer to the VNGGames Privacy Policy [ Privacy Policy].
In addition to traditional text-based cookies, we and other parties may also use similar technologies, including but not limited to:
- Web storage (such as Local Storage and Session Storage);
- Device identifiers;
- HTML5 cookies or equivalent tracking technologies.
And other technologies as used by other parities demonstrated in Clause 5 below.
In this Policy, the term “Cookies” refers collectively to all such technologies.
2. How We Use Cookies?
We use Cookies for the Purposes as described at Section 3 below. We and any third-parties might use Cookies whenever you visit our sites.
When you first access our website, a Cookie banner will appear allowing you to accept all Cookies or customize your preference by category. By clicking accepting all Cookies or continuing to browse the website, you agree to our use of Cookies.
You may save your specific selection or reject all non-essential Cookies. Essential Cookies are mandatory and necessary for service operation, security, and authentication. All other Cookies require your explicit choice. You may withdraw consent or change your preferences at any time via the “Manage Cookies” button in the website footer. By withdrawing consent or changing your preferences, you might not be able to log in or limit your experience of our Service. Please refer to Sections 7 and 8 below for further details.
For avoidance of doubt, Cookie data is stored in your browser and/or independently processed by our third-party partners. VNGGames does not retain raw cookie data in our own user databases. Aggregate analytics may be retained for service improvement purposes.
3. Purposes for Which We Use Cookies
Information collected through Cookies is used in accordance with applicable laws, including for the following purposes from item 3(a) to 3(f) (“Purposes”):
(a) Security Monitoring and Service Maintenance
- Preventing, detecting, and responding to fraud, abuse, attacks, or policy violations;
- Ensuring system security and preventing unauthorized access.
(b) Improving Browsing and Login Experience
- Maintaining login sessions so that you can sign in and stay signed in;
- Remembering prior actions for faster and more convenient use.
(c) Service Analytics and Improvement
- Aggregating traffic, usage patterns, and user flows;
- Identifying technical issues, optimizing performance, and improving interfaces and features.
(d) Advertising and Marketing Measurement
- Displaying advertisements more relevant to your interests (on and/or outside of our Services);
- Limiting the number of times you see the same advertisement;
- Measuring and evaluating the effectiveness of advertising campaigns, emails, and notifications.
(e) Content Personalization and Preference Storage
- Remembering your language, region, display preferences, and other personal settings;
- Displaying content, game recommendations, features, and offers that are more aligned with your interests and behavior.
(f) Player Relationship Management and Fair Gaming Environment
- Improving service quality and player support;
- Supporting anti-cheat enforcement, abuse prevention, and maintaining a positive and fair gaming environment.
For the avoidance of doubt, we do not use the information collected through Cookies to identify you as an individual in any form for any purpose.
4. Types of Cookies We Use
We use various types of Cookies, which can be classified by purpose and/or duration, and/or ownership.
4.1 Classification by Purpose
(a) Essential Cookies
These Cookies are necessary for our Services to function normally and securely. This includes SSO authentication Cookies used to maintain login sessions and allow users to access the system without re-authenticating. Examples include the following Cookies:
- Login session;
- Security, authentication, anti-forgery (CSRF), and anti-fraud;
- store selections necessary to display the website or application.
You cannot disable Essential Cookies through our Cookie preference tool, as without them, our Services cannot function properly. Essential Cookies (including SSO authentication session management, and security cookies) store minimum technical identifiers necessary for service operation and security. Linkage between your session and your VNGGames account when you log into your account on our website, is performed on the sever side, by your consent as provided under the VNGGames Privacy Policy.
(b) Targeted Advertising Cookies
These Cookies display advertisements that are more relevant to you and your interests, both within our websites and sometimes on partner platforms or websites. They are used to:
- Limit the number of times you see the same advertisement;
- Measure campaign effectiveness (clicks, impressions, conversions);
- Support remarketing/retargeting activities within permitted scope.
These cookies are typically set through advertising networks with our permission and may share limited information (not intended for direct personal identification) with third parties for advertising purposes.
(c) Personalization Cookies (Functional Cookies)
These Cookies remember your choices and settings to provide a more personalized and convenient experience. Examples include:
- Remembering your login name, language, and region;
- Storing display interface and mode preferences;
- Enabling content display based on your general (not precise) location.
You can disable these Cookies through our Cookie preference tool. However, if you do not allow these Cookies, some or all personalized services may not function properly.
(d) Analytics/Performance Cookies
These cookies help us understand how users interact with our websites and services in order to improve them. They are used for:
- Counting visits, session duration, and pages/screens accessed;
- Tracking user flow and interactions with features and buttons;
- Detecting technical errors and performance issues (page load speed, display errors).
We use tools such as Google Analytics and Google Tag Manager for this purpose. These tools process pseudonymous technical identifiers (e.g., randomly assigned client IDs, truncated IP addresses) which are not directly linked to your personal identity. We do not use these identifiers to directly identify you as an individual.
4.2 Classification by Duration
(a) Session Cookies
- Stored temporarily in memory until you close your browser;
- Not retained after you close your browser;
- Used to maintain temporary login sessions and support continuous operations (e.g., keeping items in a shopping cart, maintaining a game session state).
(b) Persistent Cookies
- Remain on your device after you close your browser, for a specified period or until you delete them;
- Used to recognize you as a returning user, maintain login sessions for subsequent visits, store long-term preferences, and support behavioral analysis over time.
4.3 Classification by ownership
A Cookie set by us on the website you are visiting is called a “First-party Cookie” and Cookies set by other parties on the website are called “Third-party Cookies”.
5. Cookie List
The following table provides details of the cookies used across our websites.
| Cookie CategoryFunction | Cookie Name / Tool | Ownership |
|---|---|---|
| Essential | SSO Authentication | First-party |
| Essential | Session Management | First-party |
| Performance | Google Analytics (_ga, _gid) | Third-party |
| Performance | Google Tag Manager | Third-party |
| Performance | CleverTap | Third-party |
| Targeting | Facebook/Meta Pixel | Third-party |
| Targeting | TikTok Pixel | Third-party |
| Targeting | Appsflyer (Smartscript) | Third-party |
| Targeting | Microsoft Ads (UET) | Third-party |
6. Third-Party Cookies
In addition to Cookies set by VNGGames (first-party cookies), certain features and content within our websites may allow third parties (e.g., analytics partners, advertising networks, social media feature providers) to place their Third-party Cookies.
These Third-party Cookies may be used to:
- Provide analytics and measurement services;
- Enable login and sharing features through social media accounts;
- Deliver targeted advertising.
Our Third-party Cookie partners independently collect and process cookie data through cookies placed on our platform and may do so on servers located outside Vietnam. As these partners act as independent data controllers, their collection and processing of cookie data — including any cross-border data transfers — are governed by their own privacy policies and conducted under their own responsibility in accordance with applicable laws, including Vietnamese data protection regulations. VNGGames is not the data controller of such cookie data and does not determine the purposes or means of its processing by these partners.
VNGGames has required these partners, through contractual arrangements, to handle cookie data in compliance with applicable laws. Should any cookie data come to constitute personal data (e.g., through linking to an identity graph), the relevant third-party partner, as the data controller, is responsible for ensuring that such processing complies with applicable data protection laws. We encourage users to review the privacy policies of these third-party partners for details on how their data is processed.
7. How You Can Control and Disable Cookies
7.1 Changing Browser Settings
You may change your settings to:
- Receive notifications whenever a new cookie is issued;
- Modify the scope of cookie acceptance previously granted;
- Delete or clear cookies that have been accepted.
Depending on your browser, the settings path may vary, but typically can be found at:
- Settings > Privacy; or
- Tools > Internet Options; or
- Advanced > Security & Privacy.
You can also type “cookies” in your browser’s help section to access setup instructions. For information about managing cookies on a mobile device, please consult the device manual.
7.2 Cookie management on the website
You retain the right to manage their cookie preferences and withdraw consent at any time via the "Manage Cookies" button located in our website footer.
Through this feature, you may review active cookie categories, enable or disable non-essential cookies, and withdraw previously granted consent — in whole or in part. Withdrawal of consent shall not affect the lawfulness of processing conducted prior to such withdrawal. Certain website functionalities may be limited following withdrawal.
7.3 Managing Similar Technologies
Some traditional cookie management methods may not apply to other technologies (such as HTML5 Local Storage). However, some browsers may provide separate tools to delete or block these forms of storage. You may refer to your browser’s privacy documentation or resources such as AboutCookies.org for further guidance.
8. Consequences of Disabling Cookies
Please note that:
- If you reject or disable certain cookies (especially Essential Cookies or functionality-related cookies), you may not be able to fully use all features of VNGGames websites, games, or other services;
- Some content may display incorrectly or not function as intended;
- Your experience may be less personalized and may require more manual actions.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in our business operations and our Services;
- Changes in legal requirements, regulations, or regulatory guidance;
- Changes in cookie and tracking technologies.
When material changes are made, we may:
- Post a notice on our websites and/or applications; or
- Send a notification to you (where appropriate and feasible).
The updated version will clearly state the effective date at the top of the document. We recommend that you consult this Cookie Policy regularly.
10. Contact Us
If you have any questions, requests, or concerns regarding the use of cookies by VNGGames, please contact us through the online customer support channel in accordance with VNG's Complaint Handling Process at the time the complaint is received, including: (i) in-Game or in-Service, or (ii) through the Customer Support channel at the support section of the Game's Homepage, the Service's Website, or (iii) the hotline phone number.
The Cookie Policy, effective June 19, 2026.
Last Updated: 30 Sep, 2026
Version history available here